BBA CREED

“We in business have an obligation to give something back to the communities that support us. That includes serving as an example as the way relations among people should be conducted.” —Roberto C. Goizueta

The Goizueta BBA Creed is a student-driven and enacted statement depicting who we aspire to be as individuals and as a community. Members of the BBA community hold each other accountable to these principles as we pursue intellectual, professional, and personal excellence.

As members of this community, we believe:

RESPECT is believing that all community members are equally valuable. We pledge to honor the rights, dignity, and property of all people and to recognize the significance of each individual’s thoughts and experiences by giving each other our time, patience, and optimism.

SCHOLARSHIP is the honest pursuit of knowledge. We honor curious learning and believe intellect and innovation to be valuable tools. Therefore, we are eager to stretch our capacities, embrace challenges, and continuously learn from faculty, professionals, peers, and ourselves.

INTEGRITY is taking ownership of our actions, striving to be moral individuals, and having the conviction and character to stand up for our beliefs. We believe honesty, compassion, and honor are the foundations of successful group work and relationships.

LEADERSHIP is the passionate, bold process of inciting change. We pledge to seek out opportunities to push boundaries and lead our teams, peers, communities, and workplaces with principle, honor, and kindness in the creation of a lasting legacy.

DIVERSITY is the sincere appreciation of differences. We are committed to creating and maintaining an inclusive environment in which unique backgrounds, interests, beliefs, and self-definitions of personhood inspire innovation and collaboration.

COMMUNITY is lasting fellowship and service to others. We are dedicated to fully engaging with our peers, honoring the legacy of our alumni, and creating a purposeful community built upon meaningful relationships which will transcend our time at Goizueta.

CELEBRATION is the genuine pride and gratitude for Goizueta and its community members. We enthusiastically celebrate each other’s successes and differences, wholeheartedly appreciate the opportunities provided to us, and willingly give back to the Goizueta program.

By committing to the Goizueta Creed, BBAs pledge to uphold these values and to positively impact our community.

MASTERS' PROGRAMS CORE VALUES

Our school is named for the late Coca-Cola Company CEO Roberto C. Goizueta (pronounced goy-SWET-uh.) His legacy was built on values, principles, and outsized business results. These ideals that drive principled, effective global business leaders are the values we seek to instill in all of our students, both during their education at Goizueta and beyond. The Goizueta Business School Seven Core Values are more than the heritage of Roberto C. Goizueta; they are the foundation of our intentions and the aspirations of our actions. They are the principles of which we lead. 

Courage 

Courage is the state of being that allows one to act with confidence, resolve and self-possession in the face of uncertainty and risk. 

Integrity 

Integrity is the honest quest for, and application of one’s value system. At Goizueta, we expect all members of our community to act in accordance with their own beliefs and our shared values, even in the face of personal risk or external pressure. 

Accountability 

Accountability is the value that encourages our community to honestly assess our strengths and weaknesses, keep our commitments, and acknowledge and learn from our mistakes and successes. 

Rigor 

Rigor instills excellence. At Goizueta, we seek challenges that place us outside our comfort zone. High expectations and goals are the standards that we choose for each other and ourselves. 

Diversity 

We deeply value diversity in the backgrounds, strengths, interests, and experiences of our students and faculty. We continually strive to contribute to the business community with perspectives based on a range of ideas and practices, and our success is measured by the inclusion of all voices. 

Team 

The members of a team support one another, communicate effectively and challenge each other to strive for excellence. The output of a team is greater than the sum of its parts because it unifies strong initiatives and inspires its members to challenge conventional wisdom, ultimately realizing each member’s greatest potential. 

Community 

A true community is one that is based on trust, support and mutual respect. The combination of these elements creates an intellectually stimulating atmosphere of healthy competition and risk-taking without judgment. At Goizueta, we believe our intimate size and international flavor enhance our community and instill values that extend beyond the classroom for the rest of our lives.