BBA MISSION STATEMENT

The mission of the Goizueta BBA program is to help our students grow intellectually, personally, and professionally so that they feel enabled, empowered, and motivated to make significant positive contributions to the organizations they serve and to society as a whole. 

Synthesis and Analysis

Students will be able to integrate the functional areas of business in analyzing and solving business problems. 

Positive Impact in Organizations

Students will be able to apply theoretical knowledge in real-world settings. 

Global Worldview

Students will acquire a broadened world perspective. 

Role of Business in Society

Students will consider traditional business objectives in the context of community and environmental impact. 

Leadership

Students will develop as professionals through cognitive, emotional, behavioral and relational growth. 

Analytics

Students will be able to select and utilize a variety of quantitative tools and skills to produce actionable results.

BBA CREED

“We in business have an obligation to give something back to the communities that support us. That includes serving as an example as the way relations among people should be conducted.” —Roberto C. Goizueta

The Goizueta BBA Creed is a student-driven and enacted statement depicting who we aspire to be as individuals and as a community. Members of the BBA community hold each other accountable to these principles as we pursue intellectual, professional, and personal excellence.

As members of this community, we believe:

RESPECT is believing that all community members are equally valuable. We pledge to honor the rights, dignity, and property of all people and to recognize the significance of each individual’s thoughts and experiences by giving each other our time, patience, and optimism.

SCHOLARSHIP is the honest pursuit of knowledge. We honor curious learning and believe intellect and innovation to be valuable tools. Therefore, we are eager to stretch our capacities, embrace challenges, and continuously learn from faculty, professionals, peers, and ourselves.

INTEGRITY is taking ownership of our actions, striving to be moral individuals, and having the conviction and character to stand up for our beliefs. We believe honesty, compassion, and honor are the foundations of successful group work and relationships.

LEADERSHIP is the passionate, bold process of inciting change. We pledge to seek out opportunities to push boundaries and lead our teams, peers, communities, and workplaces with principle, honor, and kindness in the creation of a lasting legacy.

DIVERSITY is the sincere appreciation of differences. We are committed to creating and maintaining an inclusive environment in which unique backgrounds, interests, beliefs, and self-definitions of personhood inspire innovation and collaboration.

COMMUNITY is lasting fellowship and service to others. We are dedicated to fully engaging with our peers, honoring the legacy of our alumni, and creating a purposeful community built upon meaningful relationships which will transcend our time at Goizueta.

CELEBRATION is the genuine pride and gratitude for Goizueta and its community members. We enthusiastically celebrate each other’s successes and differences, wholeheartedly appreciate the opportunities provided to us, and willingly give back to the Goizueta program.

By committing to the Goizueta Creed, we pledge to uphold these values and to positively impact our community.